In a strategic collaboration for GM – Buick, Dark Square agency launched a targeted campaign focused on increasing brand awareness and generating quality leads among Chinese communities living in Canada. The campaign spotlighted the upcoming Buick Enclave and Encore nameplates, with a clear objective: to drive more offline traffic to dealerships, encouraging test drives and deeper customer engagement. This multi-tiered campaign was strategically executed across corporate (tier-1), dealers association (tier-2), and individual dealer (tier-3) levels. Dark Square planned and executed Digital strategies such as programmatic ads, DV360 campaigns, social media lead generation ads, Google lead generation and brand awareness ads, and YouTube in-stream video ads. To ensure measurable impact, the agency integrated advanced tools like foot attribution for online-to-offline conversion tracking, geo-fencing, call-to-action tracking, goal completion monitoring, a robust customer attribution model, and a full-funnel approach encompassing both online and offline tracking, events tracking, and a purpose-built landing page. The campaign reached over 3 million people, achieving a strong 16% interaction rate. The website recorded over 900,000 page views, with visitors spending an average of 1 minute and 15 seconds on site. It successfully generated 10,000 leads, scheduled 4,000 test drives, and drove 1,000 final conversions. Social media outreach surpassed 1 million users, delivering an impressive 11% engagement rate. YouTube in-stream ad performance was stellar, with 25% of viewers watching at a rate of 96.41%, 50% at 94.56%, 75% at 92.99%, and an outstanding 91.78% watching through to 100%. All of these results were achieved with an average CPM that came in 15% below the industry average, delivering not just high performance, but exceptional cost-efficiency for the Buick brand.